The Marketing for Learning podcast is (probably) the only place in the world where you can learn everything you need to know about applying marketing practices and thinking to the world of learning. Brought to you by Ashley Sinclair and Hannah Waddams from MAAS Marketing, this podcast teaches you everything you need to know about marketing for L&D – from learning campaigns to finally answering ‘what’s in it for me?’

So buckle up, it’s time to have some fun!

But what is marketing for learning?

Ash coined the phrase ‘Marketing for Learning’ a year or two ago with the birth of MAAS Marketing. And to us, it’s the art of taking marketing practices and strategies and adapting them to apply to the world of learning and development. That means taking marketing thinking and ways of working in order to evolve the approaches of the L&D function – with the primary goal of increasing awareness and engagement with your learners.

We truly believe that marketing has the potential to unlock a world of possibilities for L&D teams – and we want to help you get there by giving you ALL the tools, tactics and tips you need through this podcast. From learning campaigns and triggering emotions, to the 4 P’s, strategy, and why you should bother thinking like a marketer at all – we will give you bag loads of stuff to equip yourself with the skills and knowledge you need to apply marketing thinking to your L&D strategies.

So what are you waiting for? Go check out the podcast now!