What does it really take to establish a proactive learning culture? Ashley was lucky enough to sit and chat with Caroline Fitzpatrick who is the Senior People Development and Learning Manager at L’Oréal UK & I. Part of a highly productive...
Own the narrative. Whether you like it or not, you already have a learning brand. Ideas about your learning exist already in your audiences’ minds; do you want to own that narrative or let them make their own minds up? This episode examines...
It’s time to treat your audience like humans. The word learner is quite problematic isn’t it? It implies that our employees are already actively learning, which isn’t always the case. This word is building a very fixed...
The funnel is a bit like Tinder… Regardless of whether they are a learner or a consumer, when it comes to your learning, your employees are at varying stages of awareness. Some are hyper engaged and consume more learning content than you ever...
Be more creative with the SFD Struggling to get started with a new idea or concept? Hindered by analysis paralysis? That’s because you’re not making use of the incredibly important sh*tty first draft. It’s a favourite amongst...
What do your learners feel? When it comes to your learning, do you ever think about how your learners feel? Not what they do? Not what they think, but what they feel? Human emotions play an incredible role in our day-to-day lives and they are...
As a learning professional, you probably spend a lot of time designing interventions that encourage your learners to consistently practice and apply new skills to encourage long-term behavioural change. So it’s clear that you already know the...
“What’s in it for me?” is a phrase you’d have heard a lot if you’ve followed me on LinkedIn for any length of time. And that’s because I believe it is one of crucial elements of marketing strategies that is not applied often in a learning context...
Could L&D benefit from thinking more like a marketer? Today we’re talking about what it actually means to think like a marketer and why we believe L&D is going to benefit greatly from marketing skills. Marketing and communications are...
Let’s start with a simple question: Does a L&D have an engagement problem? You probably hear about learning engagement all the time. In fact, you’re probably talking about learner engagement all the time… How do we get our Learners engaged...