Making the most of your learn-fluencers Want to make people believe in your learning? Engage with it? Trust it? Why not better leverage the influencers in your business? In this episode Han chats all about how L&D can use influencers (or...
Amplify your reach Did you know that your learners are more likely to trust advice and recommendations from their peers than if the same information were to come for L&D? User generated content is not a new phenomena, but it’s rapidly...
Do you know your target audience? Who are your learners and what do they really want? What grinds their gears, what keeps them up at night? If we want our Marketing for Learning efforts (and indeed our learning) to be as effective as it can be, we...
The funnel is a bit like Tinder… Regardless of whether they are a learner or a consumer, when it comes to your learning, your employees are at varying stages of awareness. Some are hyper engaged and consume more learning content than you ever...
In this podcast we’re going to delve into some marketing theory: The 4 P’s of marketing, also known as the marketing mix. The marketing mix is a fundamental element of marketing, and allows marketers to be strategic in their thinking...
As a learning professional, you probably spend a lot of time designing interventions that encourage your learners to consistently practice and apply new skills to encourage long-term behavioural change. So it’s clear that you already know the...
Could L&D benefit from thinking more like a marketer? Today we’re talking about what it actually means to think like a marketer and why we believe L&D is going to benefit greatly from marketing skills. Marketing and communications are...