Do you know your target audience? Who are your learners and what do they really want? What grinds their gears, what keeps them up at night? If we want our Marketing for Learning efforts (and indeed our learning) to be as effective as it can be, we...
The funnel is a bit like Tinder… Regardless of whether they are a learner or a consumer, when it comes to your learning, your employees are at varying stages of awareness. Some are hyper engaged and consume more learning content than you ever...
Be more creative with the SFD Struggling to get started with a new idea or concept? Hindered by analysis paralysis? That’s because you’re not making use of the incredibly important sh*tty first draft. It’s a favourite amongst...
Could L&D benefit from thinking more like a marketer? Today we’re talking about what it actually means to think like a marketer and why we believe L&D is going to benefit greatly from marketing skills. Marketing and communications are...