Making the most of your learn-fluencers Want to make people believe in your learning? Engage with it? Trust it? Why not better leverage the influencers in your business? In this episode Han chats all about how L&D can use influencers (or...
Amplify your reach Did you know that your learners are more likely to trust advice and recommendations from their peers than if the same information were to come for L&D? User generated content is not a new phenomena, but it’s rapidly...
Own the narrative. Whether you like it or not, you already have a learning brand. Ideas about your learning exist already in your audiences’ minds; do you want to own that narrative or let them make their own minds up? This episode examines...
Do you know your target audience? Who are your learners and what do they really want? What grinds their gears, what keeps them up at night? If we want our Marketing for Learning efforts (and indeed our learning) to be as effective as it can be, we...
The funnel is a bit like Tinder… Regardless of whether they are a learner or a consumer, when it comes to your learning, your employees are at varying stages of awareness. Some are hyper engaged and consume more learning content than you ever...
What do your learners feel? When it comes to your learning, do you ever think about how your learners feel? Not what they do? Not what they think, but what they feel? Human emotions play an incredible role in our day-to-day lives and they are...
In this podcast we’re going to delve into some marketing theory: The 4 P’s of marketing, also known as the marketing mix. The marketing mix is a fundamental element of marketing, and allows marketers to be strategic in their thinking...
As a learning professional, you probably spend a lot of time designing interventions that encourage your learners to consistently practice and apply new skills to encourage long-term behavioural change. So it’s clear that you already know the...
“What’s in it for me?” is a phrase you’d have heard a lot if you’ve followed me on LinkedIn for any length of time. And that’s because I believe it is one of crucial elements of marketing strategies that is not applied often in a learning context...
The Marketing for Learning podcast is finally here. We’ve got loads of content company your way, in short 5-15 minute episodes that are focused on helping YOU understand marketing better and more importantly, how to apply it to your learning...