What does it really take to establish a proactive learning culture? Ashley was lucky enough to sit and chat with Caroline Fitzpatrick who is the Senior People Development and Learning Manager at L’Oréal UK & I. Part of a highly productive, proactive team of six, Caroline shares how the L&D function at L’Oréal have adopted a marketing mindset with their communication efforts and are utilising over eighteen marketing channels. Eighteen! She provides loads of tips, hacks and tactics which you could easily adopt in your own function today!
L’Oréal is doing marketing for learning and getting amazing results too. This success has been so great that the L’Oréal team have been shortlisted in the upcoming LPI Learning Awards in the ‘Learning Culture’ category. Fingers crossed you guys get gold Caroline and thanks again for the convo!
If you want to find out more, feel free to connect with Caroline on LinkedIn.
Ashley Sinclair is the host of the Marketing for Learning podcast. Having been a marketer for nearly a decade, Ashley is committed to developing the marketing skills of L&D. She also owns her own marketing agency, MAAS Marketing.
