Do you know your target audience?

Who are your learners and what do they really want? What grinds their gears, what keeps them up at night? If we want our Marketing for Learning efforts (and indeed our learning) to be as effective as it can be, we need to better understand our audience.

Learner personas help us segment our audiences and ensure our communications are timely, relevant and effective. In this episode, Hannah explains the how and why of creating learner personas.

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