Who are your learners and what do they really want? What grinds their gears, what keeps them up at night? If we want our Marketing for Learning efforts (and indeed our learning) to be as effective as it can be, we need to better understand our audience.
Learner personas help us segment our audiences and ensure our communications are timely, relevant and effective. In this episode, Hannah explains the how and why of creating learner personas.
Making the most of your learn-fluencers Want to make people believe in your learning? Engage with it? Trust it? Why not better leverage the...
Amplify your reach Did you know that your learners are more likely to trust advice and recommendations from their peers than if the same...
Own the narrative. Whether you like it or not, you already have a learning brand. Ideas about your learning exist already in your...
The funnel is a bit like Tinder… Regardless of whether they are a learner or a consumer, when it comes to your learning, your...
What do your learners feel? When it comes to your learning, do you ever think about how your learners feel? Not what they do? Not what they...
In this podcast we’re going to delve into some marketing theory: The 4 P’s of marketing, also known as the marketing mix. The...
