Own the narrative.
Whether you like it or not, you already have a learning brand. Ideas about your learning exist already in your audiences’ minds; do you want to own that narrative or let them make their own minds up? This episode examines why L&D needs to seriously (AND STRATEGICALLY!) consider branding as a part of their makeup. It’s a doozy and you’re definitely going to learn a lot!
Want to jump ahead?
You eager beaver, you! Here’s the timings you might wanna know…
01:35 – What is a brand?
02:30 – Do you need a learning brand?
04:07 – The brand is in the heart and mind
05:57 – Brands help to build trust and build habits
07:35 – A brand is more than a logo
08:27 – Connotations in our subconscious minds
09:38 – Why should you develop a learning brand?
11:58 – How do you create a brand?
13:55 – What do your people ALREADY think about you?
15:17 – Visual language tips
16:09 – Key takeaways
17:17 – Final thoughts
Ashley Sinclair is the host of the Marketing for Learning podcast. Having been a marketer for nearly a decade, Ashley is committed to developing the marketing skills of L&D. She also owns her own marketing agency, MAAS Marketing.
